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Zapatero
Agency: SavoirFaire©
Filmes Zapatero is a Puerto Rico–based production company led by filmmaker Kacho López, notably known for directing some of Bad Bunny’s most iconic music videos.
The new art direction draws from the visual language of posters pasted onto city walls: a large, frontal monogram is applied directly over the imagery, while the left-aligned Z subtly references the studio’s cultural and political positioning. By contrasting warm, vibrant Puerto Rican imagery with raw, radical typography, the identity feels expressive, street-rooted and unapologetically Zapatero.
The new art direction draws from the visual language of posters pasted onto city walls: a large, frontal monogram is applied directly over the imagery, while the left-aligned Z subtly references the studio’s cultural and political positioning. By contrasting warm, vibrant Puerto Rican imagery with raw, radical typography, the identity feels expressive, street-rooted and unapologetically Zapatero.
Juan Blue
Hex#2D5261
RGB195 · 72 · 19
CMYK0 · 63 · 90 · 24
Coquí Red
Hex#984742
RGB195 · 72 · 19
CMYK0 · 63 · 90 · 24
Borinquen Amber
Hex#A06629
RGB195 · 72 · 19
CMYK0 · 63 · 90 · 24
Selva Tropical
Hex#4F724C
RGB195 · 72 · 19
CMYK0 · 63 · 90 · 24
